A unique social change initiative has been seen across social media this month. Motionball and The Canadian Association of Chiefs of Police (CACP) collaborated to launch Yellowcard Day for Special Olympics Canada on October 8, 2015. This was a unique event in which everyday citizens were urged to take a pledge to stop using the R-word (retard), and share their promise using the hashtag #nogoodway.
When I began school in September, I believed that IMC referred solely to the integration of various communication channels for one organization towards a common goal. I have since noticed that this integration can come in many forms. Take Yellowcard for example, it represents the integration of various organizations and individuals through social media all working towards a common goal.
The goal is to stop the use of the R-word. The initiative recognizes that in most cases the use of the word is not intended to be insulting or hurtful that it has simply become acceptable in society today and has lost its true meaning. In reality, the word continues to be hurtful to those with intellectual disabilities. All too often it is a painful reminder of the bullying they endured while growing up. Removing the use of this word from everyday conversations will make a monumental difference in the lives of our Special Olympians.
To date over 2.5 million tweets have been posted using the hashtag and over 12,500 individuals have pledged their support. I took the pledge to be a Yellowcard Ambassador because there is #nogoodway to use the R-word. I urge you to make a difference and take the pledge!